Why design? ✨

People are wonderfully complex — a constellation of emotions, habits, and quiet motivations that shape how we move through the world.

Design reveals:

  • what pulls someone toward a choice

  • what sparks joy or frustration

  • and how we reach for connection

I’m drawn to the space where creativity meets human behavior — where design becomes a way to listen, to translate, and to craft experiences that feel both intuitive and deeply human.

Currently at Tekmetric, I'm leading the design systems team and building a marketing tool for 10,000 auto shops. Ask me about it!

Off-screen, I run a crafty small business, Tulip, transforming recycled materials into unique, hand-sewn bags. Ask me about that too 🙂