© 2020 Joanne Lee. All Rights Reserved

BlockVote is a mobile voting platform designed to increase accessibility and security for registered voters within America. Using blockchain technology, BlockVote allows users to cast from their smartphones to improve voter turnout and participation.

Info

Team: Julian Crespo, Bibiana Bauer

Duration: 2 Weeks, 2018

Software: Adobe Xd, Sketch, ProtoPie, Keynote, Photoshop

Key Roles: User Interface, Design Research, Visual Design, Branding, Prototyping​​​​​​​

Process

Primary & Secondary Research 
Synthesize Opportunity Areas

Ideate and create experience maps

Design Mobile App & marketing
User testing and conduct design revisions 

Key Features

Verify Registry 

Users are required to verify they are registered voters by entering simple information. 

BlockVote accesses their secure database to search for each user. 

Voter ID

Once a registered voter is verified, BlockVote proceeds to generate a unique voter's ID. 

This utilizes blockchain to secure each person's vote to their identity. 

Casting a Ballot

After confirming their voter ID, users are notified with a countdown to an upcoming election. When they start the voting process, voters select, review, and confirm their ballots. After their vote is processed, they receive a confirming notification. 

Systems Map

The process of how each casted vote is connected to the existing voting system today. 

After votes are counted through a scantron machine, the QR code indicates it is from a mobile voter. Blockchain verifies no other votes have been casted from the same voter ID. 

Once everything is processed, BlockVote notifies the user that their vote has been counted.

Printer & Scanner

When votes are casted, it is printed from a designated printer within the voting headquarters on Election Day. The ballot prints with a QR code which stores encrypted voting preferences and Voter ID housed within the Blockchain.

The Current Experience

Our research consisted of understanding the current voting experience from both perspectives of in-person and mail-in. This allowed us to detect certain pain points existing within both experiences.

Expert Interviews

We spoke with experts who had an impactful influence in politics in a variety of ways. 

Through this, we were guided to pursue a direction that utilized strong branding to approach our audience, research further into implementing blockchain technology.

Scott Thomas

Brand Influence

Former Design Director for Obama/Noun Project/CCA Adjunct Professor

Peter Stahl

Motivation Awareness

CCA Professor/Volunteer at League of Women Voters

Yolie Anguiano

Voting Logistics

Candidate for District Office of Assembly District 39

Adam Lukasik

Security Implementation

IDEO/CCA Alumn 

Jimmy Chion

Accessibility Advocate

IDEO/Former CCA Professor Founder of ByTheBay & Ballot.FYI

Targeted Audience

Our research revealed a majority of American population consist of RAE (Rising American Electorate) voters. They are a pool of millennials who are people of color, unmarried women and Asian Americans. However, only a fraction of them vote every election due to a lack of convenience. 

 

Our goal was to cater BlockVote towards the 56%. 

RAE Research

Blockchain Research

Wire Framing

Upon wire framing BlockVote, it was essential to design each screen with the goal to guide users to vote.

Thus, the flow of interactions throughout the app guides the users through a simple on-boarding process  containing delightful screens that made the process of voting rewarding. 

Branding: Style Tile 

To cater towards millennials, we utilized bold colors that invokes a refreshing feeling to voting.

We wanted to make voting look and feel accessible and approachable. 

Marketing: Public Transportation

Since a large percentage of our targeted audience depend on public transportation, we utilized public spaces such as bus stations and subways to introduce BlockVote to our users.   

Goal

BlockVote serves to increase the number of future voters so that everyone’s voting rights are practiced and heard.