The goal of this project was to research additional methods of log in authentication to combat password fatigue.

Goal

This is to have direct benefits for Adobe by reducing Customer Support, contact volume, avoiding the creation of duplicate accounts, and increasing Customer Satisfaction scores.

Process

Design research on password fatigue 

1:1 Interviews with 10 participants

Competitive analysis

Pitch concepts to product team

Design user flows, wireframes, visual designs

User testing and conduct design revisions 

Key Features

Educate
Users are sent emails notifying them of the benefits of security with the Authenticator app.
Recognize 
Users' logged out profiles are recognized as a reward of loyalty to make logging in easier.
Motivate 
Once the app is download, it encourages users by showing how secure they are in comparison to before.

Competitive Analysis

Password-less sign ins, formerly known as authentication methods, exist in these following forms. 

Depending on the service, authentication methods vary amongst a fingerprint scan, 2-step verification, or social sign in. 

The Current Log in Experience

The homepage offers the following 3 options: creating an account, logging in with a different ID, or with social sign in. This often confuses users who have various IDs and do not know how to identify themselves.
The goal was to clarify this experience with password-less sign ins. 

Chatting with Adobe Users

In addition to the current log in experience, I interviewed 10 users to further understand which password-less methods they were familiar with and preferred. 

I created an activity for users to rate each password-less method on the scale of secure to convenient as well as list their daily online accounts and rate the associated passwords on the scale. 

Convenient Users

Preferred Login Methods

Auto Fill

Biometrics

Social Sign in

Control Users

Preferred Login Methods

Authenticator App

Password Manager

Two Factor Authenticator

Minimum Viable Option

Adobe users waver between creating convenient or secure passwords depending on the purpose of their Adobe account. If they are creating professional work with Adobe's products and services, users pay more attention to creating a strong password. Whereas those who utilize their accounts as a hobby, they invest less in creating a strong password. With both behavioral archetypes in mind, biometrics was agreed to be both a convenient and secure method. 

Visual Design for the Admin Console team

Alongside my project with the Cross Cloud team, I wanted to take the opportunity to improve my visual design skills and utilize Adobe's spectrum branding to creatively redesign one of the web pages for the Adobe Admin Console. 

Working alongside the Admin Console team, I got to also learn more about the internal on-boarding tool for SMB users. 

Welcome Page

Initial Design

Visual Exploration

The goal of this project was to research additional methods of log in authentication to combat password fatigue.

Goal

The goal was to understand the current habits users have when it comes to logging in or creating an account. Additionally, deliver an actionable authentication method that Adobe can implement in the near future.

Duration: 4 weeks, 2018

Software: Adobe Xd, Sketch, Photoshop, Keynote

Key Roles: UI/UX Design, Design Research, Visual Design, Branding, Prototyping​​​​​​​

Process

Design research on password fatigue 

1:1 Interviews with 10 participants

Competitive analysis

Pitch concepts to product team

Design user flows, wireframes, visual designs

User testing and conduct design revisions 

Key Features

Educate
Users are sent emails notifying them of the benefits of security with the Authenticator app.
Recognize 
Users' logged out profiles are recognized as a reward of loyalty to make logging in easier.
Motivate 
Once the app is downloaded, it encourages users by showing how secure they are in comparison to before.

Competitive Analysis

Password-less sign ins, formerly known as authentication methods, exist in these following forms. 

Depending on the service, authentication methods vary amongst a fingerprint scan, 2-step verification, or social sign in. 

The Current Log in Experience

The homepage offers the following 3 options: creating an account, logging in with a different ID, or with social sign in. This often confuses users who have various IDs and do not know how to identify themselves.
The goal was to clarify this experience with password-less sign ins. 

Chatting with Adobe Users

In addition to the current log in experience, I interviewed 10 users to further understand which password-less methods they were familiar with and preferred. 

I created an activity for users to rate each password-less method on the scale of secure to convenient as well as list their daily online accounts and rate the associated passwords on the scale. 

Convenient Users

Preferred Login Methods

Auto Fill

Biometrics

Social Sign in

Control Users

Preferred Login Methods

Authenticator App

Password Manager

Two Factor Authenticator

Minimum Viable Option

Adobe users waver between creating convenient or secure passwords depending on the purpose of their Adobe account. If they are creating professional work with Adobe's products and services, users pay more attention to creating a strong password. Whereas those who utilize their accounts as a hobby, they invest less in creating a strong password. With both behavioral archetypes in mind, biometrics was agreed to be both a convenient and secure method. 

Visual Design for the Admin Console team

Alongside my project with the Cross Cloud team, I wanted to take the opportunity to improve my visual design skills and utilize Adobe's spectrum branding to creatively redesign one of the web pages for the Adobe Admin Console. 

Working with the Admin Console team, I learned more about the internal on-boarding tool for SMB users. 

Welcome Page

Initial Design

Visual Exploration

© 2020 Joanne Lee. All Rights Reserved